Lens Protocol

Lens Protocol on Polygon treats social as composable smart contracts: your profile is an NFT, follows and collects are on-chain actions, and modules extend behavior without rewriting the core protocol. Apps like Hey, Orb, and Phaver are lenses on the same graph — different UX, shared state.

Profile NFTs are the root object: losing the wallet loses the profile unless recovery is planned. Follow modules can gate access — for example, only followers of a token-gated community see certain posts. Collect modules turn posts into limited editions or open mints, splitting revenue between creator and protocol.

Lens V2 streamlined handles, introduced account abstraction patterns, and pushed developers toward graph-focused apps rather than one official client. For builders, Lens is a toolkit: import the graph, add your ranking model, and experiment with monetization without asking permission from a platform API team.