Chapter 7
NFT Market Analytics
NFT markets produce sales, listings, and transfer data on chain. Analytics separates genuine demand from wash trading and tracks collection health beyond floor price screenshots.
Floor is the cheapest listed NFT; volume counts sales over time. Track unique holders, diamond hands vs flippers, and concentration in few wallets to gauge collection health.
Blur, OpenSea, and others route different trader segments. Track royalty enforcement, bid pools, and aggregator share. On-chain royalties are optional on some marketplaces — revenue models shift with platform policy.