Web3 game development spans indie token launches to AAA studios experimenting with NFT integrations. Funding, IP ownership, and platform fees differ from traditional publishing.
Ubisoft, Square Enix, and others tested NFT integrations — often facing resistance from core audiences who want fun first, not financialized loot. Successful entrants lead with polished gameplay and treat on-chain features as optional depth.
Publisher economics shift when secondary sales capture creator fees, but most volume still flows through centralized stores and unofficial markets. Studios must weigh brand risk against new revenue streams.